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Sponsors wanted for Olympic Park naming rights

PUBLISHED: 12:00 25 February 2012

Olympic Park. New aerial view looking south through the parklands. Picture by Anthony Charlton.

Olympic Park. New aerial view looking south through the parklands. Picture by Anthony Charlton.

ODA

Post-Games naming rights for three of the Olympic Park’s key venues are now up for grabs.

Companies have been invited to register their interest in signing deals that will expose their brand names to millions using the Olympic Stadium, the aquatics centre, and the handball arena.

It comes a week after the Olympic Park Legacy Company (OPLC) revealed interest from 16 parties - including West Ham United FC - wanting to lease the stadium after the Games.

Potential naming rights sponsors have until March 2 to declare their interest, before the successful parties are selected in May this year.

This will be the same time as a company is appointed to operate the stadium, which will also host the 2017 World Athletics Championships.

OPLC boss Andrew Altman said it represented a rare opportunity for firms to get exposure to billions of people.

He said: “We are looking for sponsors who share our vision to create an inclusive park that promotes healthy living and offers sporting, training and employment opportunities to our local communities.”

The venues and the park will start to open in 2013 once the facilities have been converted for public use.

The aquatics centre will contain two 50 metre pools with moveable floors and booms, along with a diving pool and a maximum of 3,500 seats.

The multi-use arena, containing 7,500 seats, will host a “mix of sporting, commercial and cultural events” according to the OPLC.

Both are expected to attract up to 1.2m visitors a year.


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