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Norweigan airlines named presenting partner of NBA London game 2019

PUBLISHED: 18:00 15 October 2018

Norweigan Airlines pose for a picture on board a plane with Knicks and Wizards jersey's (Pic: Pitch Marketing)

Norweigan Airlines pose for a picture on board a plane with Knicks and Wizards jersey's (Pic: Pitch Marketing)

Archant

The National Basketball Association (NBA) and Norwegian announced today a partnership that sees the award-winning airline named presenting partner of the NBA London Game 2019.

The regular-season game will feature the Washington Wizards and the New York Knicks at The O2 on Thursday, January, 17.

In addition to being the presenting partner of the NBA London Game 2019, Norwegian, voted world’s best low-cost, long-haul airline, will receive prominent brand exposure, including event logo inclusion, oncourt and in-arena signage, along with creating bespoke content with NBA legends and hosting fan activations and promotions leading up to and during the game.

“We are excited to partner with an award-winning airline in Norwegian on our ninth regular-season game in the capital,” said NBA EME Vice President, Global Partnerships, Vandana Balachandar.

“Together, we are ready to take off, offering fans in the UK both the chance to enjoy an authentic NBA experience at the NBA London Game and opportunities to see NBA games in several of the major U.S. cities served by Norwegian.”

“The NBA brand is recognised across the globe and represents the pinnacle of sports entertainment,” said Director of Marketing at Norwegian, Stine Borke.

“We are very proud to be presenting partner of the NBA London Game 2019 and look forward to welcoming thousands of fans to the game taking place at The O2.

“Norwegian currently serves 12 U.S. destinations from the UK and this exciting partnership will increase our brand presence to a wide audience on both sides of the Atlantic.”

The Wizards’ roster currently features All-Star guards Bradley Beal and John Wall, who last season led the Wizards in points and assists, respectively, as well as eight-time NBA All-Star center Dwight Howard.

The Knicks’ roster currently features Latvian forward and 2018 NBA All-Star Kristaps Porzingis, French point guard Frank Ntilikina and guard Tim Hardaway Jr.

As part of the partnership, Norwegian will offer fans the chance to win tickets to the NBA London Game 2019 presented by Norwegian.

In addition, they will give fans the opportunity to travel with their award-winning airline to experience a 2018-19 regular-season NBA game in the United States.

Norwegian offers flights to several U.S. destinations, including Boston, Chicago, Denver, Los Angeles, Miami, New York, Orlando and San Francisco.

Tickets for the NBA London Game 2019 will go on general sale Friday, Oct. 19 at 9 a.m. BST at www.axs.com/nbalondon. Fans can register their details at NBA.com/London to gain early access to a limited number of tickets via a presale to be held on Wednesday, Oct. 17 at 9 a.m. BST.

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