Westfield Stratford City is marking the 25th anniversary of ChildLine by installing a unique version of the classic British phone booth

The phone kiosk, which was designed by Zandra Rhodes, is at the shopping centre until July 14 as Westfield Stratford City, in partnership with BT, marks the 25th anniversary of ChildLine.

Zandra Rhodes has transformed a full-size, fibre-glass replica of the original Gilbert Scott-designed K6 telephone kiosk, into a stunning piece of artwork which will be located at the Big Bridge near anchor store Marks and Spencer. Over the Games period, 70 per cent of people visiting the Olympic Park will pass over the Link Bridge where the box will be located.

ChildLine plans to raise money by selling exclusive art work online in an e-bay auction on July 18.