YouTube star Zoella launches Stratford pop-up store

YouTube vlogger Zoella, real name Zoe Sugg, meets fans at the launch of her pop-up store at Westfiel

YouTube vlogger Zoella, real name Zoe Sugg, meets fans at the launch of her pop-up store at Westfield Stratford City in London. (Photo: Matt Alexander/PA Wire) - Credit: PA

Fans flocked to Westfield Stratford City to meet YouTube star Zoe Sugg on Saturday.

Zoe poses with some of the merchandise available at the pop-up store (Photo: Matt Alexander/PA Wire)

Zoe poses with some of the merchandise available at the pop-up store (Photo: Matt Alexander/PA Wire) - Credit: PA

Zoe, who has over eight million subscribers to her Zoella video channel, was launching a pop-up store at the shopping centre.

The 24-year-old talked through her top picks from a selection of stores and revealed she would love to launch her own homeware range.

Zoe, who had to be escorted away by a security team, said afterwards: “I never would have thought that filming a few videos in my bedroom and uploading them to YouTube would lead to this.

“I’m overwhelmed that so many people came along today and I want to thank each and every one of them”


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