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Westfield goes pink for charity

PUBLISHED: 12:30 27 October 2011

Large parts of Westfield Stratford City will be going pink on Friday (Oct 28) to help raise vital funds for a cancer charity.

To celebrate its first charity campaign, the shopping centre will host Breast Cancer Care’s ‘Pink Friday’ with a special appearance (tbc) at 12pm.

More than 60 retailers, from fashion and leisure to food and beverage, will be offering special treats, offers and activity to raise funds for the charity.

Westfield will unleash its inner pink and light ‘The Street’ and the M&S Café Bridge with magnificent pink lighting as well as dedicate prominent mall space on the first floor by John Lewis, for free pampering and beauty treatments.

You can enjoy a hand massage from L’Occitane, makeover by Bobbi Brown and Body Shop or manicure by east London chic, Wah Nails. There will be samples from Kiehl’s, cupcakes from Buttercup and food from across the globe via the Great Eastern Market who will be sampling all day.

As no respectable ‘Pink Friday’ event is complete without cheerleaders, the ‘Surrey Twisters’ will perform at 3pm and a gospel choir East Ham’s finest ‘The Revelation’ will be raising roof at 6pm.

Judy Beard, Breast Cancer Care’s Director of Fundraising, said: “There are over 6000 people across Hackney, Waltham Forest and Newham living with a diagnosis of breast cancer. We want to be there for each and every person and their friends and families too. That’s why we are so grateful for the support of Westfield Stratford City and all the participating retailers.

Without them we simply couldn’t continue to provide our free services. Thank you. Pink Fridays is our biggest fundraising campaign throughout October and it’s really easy for anyone to get involved. It can include anything from a tea break in the office with pink food

and drinks, to wearing something pink to your morning meetings.”

Searcy’s champagne bar will launch a new pink Rose for the occasion with a donation going to charity. They have generously contributed an exclusive Pink Champagne

Fashion Rocks has designed a new pink t-shirt in collaboration with Breast Cancer Care to raise awareness and funds for the charity. Pop in for a free t-shirt with every purchase.

Vera Moda, Forever 21, John Lewis, Aspinal and Goldsmiths boutique promise in store experiences including pampering, manicures, beauty treatments, music and food to give girls that Friday feeling.


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