American lingerie store Victoria’s Secret opened in Stratford just in time to cash in on Olympic shoppers.

Only the second shop in the UK, beaten Bond Street by a day, the Westfield Stratford City branch opened on July 26 to sell lingerie, fragrancies, and beauty products to seven to ten million people visiting the Olympic Park, an estimated 70 per cent of which are expected to pass through the E20 shopping complex.

Victoria’s Secret are expected to open a third store in London later this year.