Upcoming London elections employ social media to reach youth

With less than 100 days to go until the London Mayor and Assembly elections, a new website has been launched to engage the social media generation in regional politics.

The election campaign will be rolling into Newham over the next three months in the run up to the largest single election in the UK on May 3.

To reach the younger generation, the London Authority has set up the London Elects website to embrace advances in digital technology since the last election four years ago, integrating social media tools such as Twitter, Facebook, Flickr and YouTube.

Sarah Garrett, communications manager at London Elects, said: “Online digital media has moved on a great deal in the last four years so it is vital for us to use many of the tools available to reach a wider audience and make more people aware of the election taking place.”

There are also dedicated pages for voters, candidates and community groups as well as information on the areas of London life affected by the Mayor and the London Assembly such as policing, housing, transport and the environment.

As election day approaches, the website will be updated with a polling station finder and a full list of candidates.

People are eligible to vote in the elections if they live in London, are a British, Commonwealth or EU citizen and will be at least 18 years old on May 3.

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Londonelects.org.uk, available in 17 different languages, is the only offical, politically neutral source of information for the Mayor of London and London Assembly electionss.