The first donations have started rolling in for this year’s Toy Appeal.
Toys and books, plus money to buy even more gifts, have all been handed over by generous supporters.
Smyths Toys Superstore has backed the campaign by donating a selection of this year’s sought-after gifts, including toys from hit films Frozen and Minions.
A spokesman for the Gallions Reach Retail Park store said: “The incredible work Community Links carries out in helping underprivileged children cannot be overstated enough.
“Smyths Toys are delighted be able to help again this year.”
Children will be able to go to sleep after a spot of bedtime reading thanks to Elijoe Media.
The business proprietor, Sandra Brouet, handed over a donation of books at Community Links’ Arc in the Park play area in Bethell Road, Canning Town.
Businesses from across east London have donated cheques to the appeal to help boost the number of toys that can be given this Christmas.
Dave Burns, the managing director of West Ham-based Clark Electrical Industries, donated £500 to the appeal.
A further £500 was donated by Danny McDonald of engineering contractors Danimak Dagenham.
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