Toy Appeal: Co-founder Kevin Jenkins talks forty years of fundraising
PUBLISHED: 11:59 23 November 2017 | UPDATED: 15:32 23 November 2017
Toy Appeal co-founder Kevin Jenkins on why, four decades on, the Toy Appeal remains as important as ever to youngsters in need.
The annual Recorder and Community Links Christmas Toy Appeal is needed more today than it was 40 years ago.
Although Newham’s physical landscape continues to change beyond all recognition, the borough is still home to a significant numbers of individuals and groups who are experiencing difficulties and disadvantage.
Thankfully the appeal and its deep roots, which grow further into our community each year, will once again strive to ensure that no child referred to the appeal is missed by Santa this year, or wakes up on Christmas morning to an empty stocking and a day that is just the same as every other.
Each child helped by the appeal will be experiencing the ravages of poverty on a daily basis and for many this will be matched by emotional poverty. Each child will be facing their own bespoke set of problems and difficulties.
Many of these children will have been experiencing difficulties across a number of years while others will be endure new disadvantages, perhaps due to homelessness or broken relationships, sudden ill health in the family or even the passing of a parent.
The most humbling aspect of the Toy Appeal is the increasing number of people each year who donate when, many years ago, they received gifts from the appeal themselves.
Without fail they say they can remember the difference the appeal made for them and their family - often at the most difficult time in their lives. They now want to give the same opportunity to others - a wonderful legacy for all of you who have given to the appeal over the past 40 years and been part of making that difference.
However, the appeal cannot and will not rest on its laurels. Once again we have many stockings to fill and a month left to do so.
Please, please give what you can and make a difference again this year. With your help we can make this special 40th Toy Appeal our best ever.
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