Stratford pop-up shop helps “establish” young businesses

Pearly King of Mile End John Scott with cap designer Ricardo Roach,left, and Chi Gavhure at the Esta

Pearly King of Mile End John Scott with cap designer Ricardo Roach,left, and Chi Gavhure at the Established East London pop up shop in Westfield Stratford City shopping centre. - Credit: Archant

Enterprising East Enders now have their own shop in Westfield Stratford City to sell their uniquely home-grown products.

Established East London pop up shop, at Westfield Stratford City shopping centre, shows the work of

Established East London pop up shop, at Westfield Stratford City shopping centre, shows the work of young entrepreneurs. - Credit: Archant

Canning Town-based Community Links teamed up with the shopping complex to open Established East London, a pop-up shop on The Street, on Saturday (July 20) with the help of Pearly Kings and Queens.

The staff are all entrepreneurs from east London selling original artisan products including beauty ranges, jewellery, photography and artwork, fashion, and foodstuffs.

The premises was donated by Westfield and staff are all part of Community Links’ Established project which provides training and support for small businesses and social enterprises.

Geraldine Blake, Community Links’ Chief Executive, said: “One year on from the Olympics, we’re proud to show what we’ve achieved so far - east London’s young people ready to seize the opportunities on their doorstep.


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“It’s up to all of us to deliver the Legacy together, and for Community Links that means making sure there are practical pathways that enable local residents to benefit.

“We’re also highlighting the need for serious investment in business start-ups for local people as part of the Legacy.

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“We want to see support for young entrepreneurs and initiatives such as Established act as a catalyst for businesses that grow and transform our local economy.”

All profits go back into the Established project and the shop is open until August 17.

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