Stock flies off the shleves at new Stratford shop

Linens Direct opened in Stratford Shopping Centre last week

Linens Direct opened in Stratford Shopping Centre last week - Credit: Archant

A newly opened shop which stocks soft furnishings at Stratford Shopping Centre has proved to be a big hit with shoppers.

Staff at Linens Direct, which opened on Thursday, had to order a fresh delivery of stock after shoppers bought items for their homes quicker than they could be restocked.

The shop is on the site previously occupied by Notting Hill women’s clothing.

Jared Carroll, Head of Retail for Linens Direct, said: “We have created 10 jobs so far and will look to increase that as the need arises.

“We opened on Thursday with a fully stocked shop and had customers buying goods quicker than we could restock the shelves. We had to have another full delivery of stock on Friday to make sure they had enough for the weekend.”

Linens Direct opened its first shop in Wood Green High Road 21 years ago. Now it has 38 shops and an online store.