Shoppers flock to Westfield Stratford City for January sales

Shoppers at Westfield Stratford City Shopping Centre.

Shoppers at Westfield Stratford City Shopping Centre. - Credit: Archant

Shoppers turned out in their droves for this year’s Boxing Day sales, with Westfield Stratford City boasting another massive footfall.

Despite the continued battle between online and high street sales, more than 380,000 people turned out to the capital’s Westfield stores to snap up the bargains.

Westfield director, Myf Ryan said: “Boxing Day continues to attract an impressive number of shoppers each year.

“Throughout Christmas, Westfield has seen exceptional footfall with over 800,000 shoppers visiting the centres in the weekend before Christmas.

“Westfield attracted over 11 million shoppers during the traditional Christmas shopping period and close to 2 million shoppers in the last week before Christmas.”

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Despite the figures, John Lewis managing director Andy Street has warned retailers against the dangers of concentrated heavy discount-days, such as Black Friday.

Sales at the partnership’s Stratford City store were up 12 per cent for the five-week period up until December 27, with sales up 60 per cent for Black Friday itself.

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Ruth Scharvona, managing director at John Lewis Stratford City described this year’s sales as a “logistics Christmas”.

She said: “Online shopping as we know is here to stay but we saw more and more people using smartphones and tablets than ever before.

“There seems to be something about this part of London and last-minute shopping though because we still got drones of people coming in on Christmas Eve with their lists.”

“Black Friday is here to stay, but it may be necessary to try and temper it in some way.

“Ultimately it’s just a single trading day so if it continues to increase it won’t be an enjoyable shopping experience.”

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