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See Olympic velodrome in cake form as part of architect baking competition

PUBLISHED: 18:19 26 June 2017 | UPDATED: 11:59 12 July 2017

Viewers could watch cyclists at the velodrome through this Jelodrome cake thanks to augmented reality technology. Picture: AVR London

Viewers could watch cyclists at the velodrome through this Jelodrome cake thanks to augmented reality technology. Picture: AVR London

AVR London

A group of architecturally-trained 3D artists have proven baking really is just a piece of cake with this innovative gastronomic take on the velodrome in Stratford.

Bakers from AVR London hard at work on their Jellodrome creation. Picture: AVR LondonBakers from AVR London hard at work on their Jellodrome creation. Picture: AVR London

Architecture visualisation company AVR London teamed up with virtual reality firm A-VR to make a ‘Jellodrome’ - a Guinness chocolate cake version of the Queen Elizabeth Olympic Park cycling venue - for the Great Architectural Bake-off competition.

The annual challenge, part of the London Festival of Architecture, sees high-profile architecture companies competing to build some of the world’s most iconic buildings. This year’s theme was memory.

A-VR’s clever design, complete with a Philadelphia cream cheese topping, fresh berries and dark chocolate sauce, used augmented reality technology.

This meant people could view ‘inside the cake’ using a specially-designed simulation template on a smartphone or tablet to watch tiny cyclists peddling around the velodrome in real time.

AVR London employee Cairin Bohn said: “We used this recipe as not only does it taste amazing, but gave us just the right consistency to recreate the velodrome.

“It served as an ideal model for the theme of memory as the Olympic Park was such a huge landmark in London’s history.”

Anyone can have a go themselves at creating their own real-life Jellodrome and watching cyclists inside.

Go to a-vr.co.uk/downloads/AR_Cake.apk to download and install the app. Point it at your Jellodrome and watch the action within.

Please note the template only works on Android smartphones/devices and not iPhones.


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