Seb Coe: ‘We need to do more to promote disability sport’

Lord Seb Coe. Picture: PA Images/David Davies

Lord Seb Coe. Picture: PA Images/David Davies - Credit: PA Archive/Press Association Images

Olympic chief Lord Seb Coe has said more needs to be done to promote disability sport three years on from the London 2012 Paralympic Games.

The British Olympic Association chairman, who led London to produce arguably the greatest Paralympic Games in history as then chairman of Games organisers Locog, made the comments at Sir Bradley Wiggins’ cycling hour world record attempt on Sunday.

There in his capacity as an ambassador for event sponsors Vitality, he told the Recorder: “We do need to do more to promote disability sport. We’re quite strong in some areas and we have got a lot still to do in others.”

He added: “But I think the Paralympic Games had quite a profound impact on the way people viewed disability which was half the objective on really pushing the Paralympics.”

Asked whether more could be done to promote the legacy of both Games locally, after Newham was revealed as the least active borough in the UK last year, he said it would take time for it to bloom.

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“You have got to remember that – and I think Robin Wales would be the first to admit it – [Newham’s] coming from a long way back,” said the former Olympic middle distance running champion.

“This has been a challenged community. They have had pockets of unemployment here, certainly pre the Games of some times rising to 40 per cent, you have got indices of illness here.

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“Newham is by a distance the most challenged economically and socially as a borough in the country and in large parts of Europe.

“Legacy isn’t six weeks to thin thighs, it’s a 10 year process, but I think they are going about it in a really thoughtful way.”

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