The architects taking on the challenge of designing the Stratford Waterfront complex as part of the Olympicopolis development have been announced.

The submission by Allies and Morrison was announced as the winner of a competition to design the culture and university zone in Queen Elizabeth Olympic Park on Wednesday.

The Southwark-based firm leads a team of six businesses working together on creating a hub for innovation and creativity in east London.

More than 125 architectural firms from around the world expressed an interest in designing the site, with just six shortlisted to submit concept designs.

Chair of the judging panel, Paul Finch, called it a “unique project for London”.

Organisations who have already expressed an interest in being involved in the development include University of the Arts London, the Victoria and Albert Museum and Sadler’s Wells.

There will be a 75,000 sq m residential development in addition to the 70,000 sq m culture and university complex.

Bob Allies, of Allies and Morrison, said: “Having been involved in the design of the Olympic Park from the submission of the initial bid to the completion of the Legacy masterplan, we are very excited to have been selected to bring forward this final component of what will be an extraordinary new piece of London, a remarkable collaboration between outstanding institutions.”

The multimillion pound development is expected to generate nearly £2billion and create 3,000 new jobs.