Olympic Stadium praised by Karren Brady
- Credit: photo: Arnaud Stephenson
It may be playing host to rugby league and motor racing this month, but the Olympic Stadium is set to become “one of the greatest arenas in world football”.
That’s according to West Ham’s vice-chairman, Karren Brady, who has praised her team’s new home.
The Hammers are set to become anchor tenants in the Queen Elizabeth Olympic Park venue once they move from the Boleyn Ground at the end of this season.
Writing in the club’s annual report, Baroness Brady said the 54,000-capacity stadium offered “enormous” opportunities.
She said: “The Olympic Stadium offers enormous commercial and brand opportunities and we have a strategy in place to deliver sell-out crowds and enter the stadium with a team that are befitting of such an amazing iconic venue.
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“As plans take shape it becomes even more apparent that our new home will be one of the greatest arenas in world football and a platform to transform the future of our great club.”
Even though it will become a new home from home for football fans, the stadium will continue to hold other sporting events, with the IAAF World Athletics Championships and the IPC World Championships scheduled for the summer of 2017.
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The Great Newham London Run, which saw thousands of participants cross the line in the Olympic Stadium, is also set to return.
This autumn has seen five Rugby World Cup matches played at the stadium and tomorrow it will host England vs New Zealand in rugby league.
It is also set to host the Race of Champions on November 20 and 21, where Formula 1 world champions Jenson Button and Sebastian Vettel will be among the motor sport stars taking to the track.