New West Ham ground and former Olympic stadium opens for interactive public tours in Stratford

PUBLISHED: 07:00 12 August 2016 | UPDATED: 17:24 23 August 2016

Inside West Ham's new home at the Olympic stadium where the tours will take place

Inside West Ham's new home at the Olympic stadium where the tours will take place


Tickets go on sale today for a behind-the-scenes tour of the new home of West Ham at the London Stadium.

Visitors will be able to access restricted areas of the stadium normally not available to the public on the 90-minute audio and video tour.

Visits to the players’ changing room, managers’ dug-out and the London 2012 warm-up athletes track are some of the immersive experiences on offer for West Ham United supporters, athletics fans and followers of the London 2012 Games.

A personal handheld device will allow users to see unique interviews with footballers and athletes as well as highlights of the iconic venue’s history.

One of the expected highlights will be the chance to walk through the tunnel out into the stadium accompanied by the deafening rendition of ‘Bubbles’ by 54,000 fans.

Individualising every tour will be 25 “experience makers” – many from the borough of Newham – positioned along pivotal stops to interact with people and answer questions.

Organisers hope that up to 1,500 people will experience the tour a day during peak summer hours.

Vice-Chairman Karren Brady said: “This is an amazing opportunity for supporters to see our magnificent new home in all its glory.

Linda Lennon, London Stadium Chief Executive Officer, commented: “The Stadium tours offer a unique opportunity to get behind the scenes and put yourself in the shoes of the great athletes who have graced this iconic venue.”

Tours take place on non-match days. Tickets start from £17 per adult, £10 per child and £48 for a family of four.

A 10 per cent discount is available for residents of Newham until the end of the year, provided they produce proof of identity and proof of address on arrival.

Visit and enter BOROUGH1 under ‘promo code’.

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