Giant inflatable moustache on display at London Stadium
PUBLISHED: 15:00 16 October 2019
A giant moustache has appeared at the London Stadium - and not on the face of a footballer.
Instead, the inflatable facial fuzz was displayed in West Ham's ground as part of an awareness campaign for Movember - a month-long bid to make men more comfortable talking about their health.
It encourages men to grow a moustache throughout November, with sponsorship from family and friends being invested in prostate and testicular cancer, mental health and suicide prevention charities.
You may also want to watch:
The London Stadium is set to display digital moustaches around the ground throughout November as part of its support for the campaign.
Graham Gilmore, the venue's CEO, said: "We're immensely proud to be amplifying Movember's awareness message to the hundreds of thousands of fans and visitors to the venue throughout November.
"If we can help just a small proportion of men to be more comfortable talking about their health, it could make a huge difference to so many lives."
For more information visit movember.com