Young designer from Newham showcased at London Fashion Week

PUBLISHED: 12:00 19 September 2018

Ade Joseph. Picture: FAD

Ade Joseph. Picture: FAD


Models hit the runway at London Fashion Week on Monday wearing clothes made by a young designer from Newham.

Ade Joseph. Picture: FADAde Joseph. Picture: FAD

With a background in technology, Ade Joseph is a newcomer to the fashion industry.

But he’s already made a strong impression, having been selected as one of 20 finalists in the Fashion Futures show run by charity FAD.

Judges including industry professionals and activists picked his floral-detailed design in a bid to showcase “a more inclusive fashion industry”, according to organisers.

“I came from computer science, but all of the help, advice, tips, motivation and encouragement has been priceless,” the 21-year-old said.

Ade Joseph. Picture: FADAde Joseph. Picture: FAD

“There’s now way I can put a value on it and even being a finalist now, I never thought I would get this far.”

The inspiration for the garment, he said, came accidentally while he was working on some early illustrations.

“I’m not the greatest hand drawer or head drawer so instead of drawing a hand I drew flowers.”

His leap from science to the arts has made him aware of the fashion industry’s flaws.

Ade Joseph. Picture: FADAde Joseph. Picture: FAD

As someone keen on sustainability and removing stigmas surrounding mental health, he has high hopes to make a change.

“I have so many ideas planned, but I definitely want to see more people interacting with the environment or other people,” he said.

“A lot of collaborations aren’t meaningful and are just there to sell, and I’d love to push topics that are important to me, like sustainability and mental health.

“I want to bridge the barrier between fashion and this mental health stigma, because expressing yourself through fashion is a way of being free and happy.

“I want to merge those two together, bring more light to the problems people face, and use fashion as a means to escape that and express themselves freely.”

Founded 20 years ago, FAD has worked with more than 2,000 volunteers to give 9,600 young people from diverse ethnic, social and economic backgrounds support and skills for careers in fashion.

“We believe that talented young people should be able to progress and thrive, regardless of their personal circumstances, financial situation or ethnic background,” said CEO Maria Alvarez.

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