AN AXED plan to cover the Olympic Stadium with a �7 million ‘wrap’ has been revived following interest from private companies.
The fabric wrap, which would display giant moving images, was dropped last year as part of Government cutbacks, but the move is back on the agenda after several companies expressed interest in funding the scheme.
Chief executive officer of the London Organising Committee of the Olympic Games (LOCOG), Paul Deighton, said: “We have had significant interest in supplying the stadium wrap from the private sector, so now is the time to start a formal tender process.
“There are some exciting ideas around and we are running a process that is fair to those organisations that have expressed an interest.”
A private bidder will be sought to finance the wrap in return for exclusive marketing rights.
The move was welcomed by stadium architect Rod Sheard who criticised the decision in October last year to scrap the plan as part of the Government’s Comprehensive Spending Review.
A tender process for private bidders to supply the wrap, which is designed to display moving images and protect athletes from cross winds during the Games, has been opened on the London 2012 business opportunities website, CompeteFor.
The deadline for bids is Friday.
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