London 2012: Costumes and podiums for Olympic and Paralympic victory ceremonies unveiled

The flower and medal bearers for the Olympic and Paralympic Games victory ceremonies will be men for the first time in Games history.

Royal purple podiums designed by students at the Royal College of Art (RCA) will be used during the medal ceremonies for the Olympic and Paralympic Games.

Costumes worn by the female athlete and presenter escorts and the male flower and medal bearers will be the same shade of purple. This is the first time in Games history where the flower and medal bearers will be male.

Details of the victory ceremonies were unveiled today.

Students from the RCA have been working with London 2012 over the past eight months to come up with and develop the designs, which will be used for 805 victory ceremonies during the Games.

When designing the podiums students Gaetano Ling, Hong-Yeul Eom, Luc Fusaro, Heegun Koo and Yan Lu used dynamic lines representing the energy that the Games and athletes represent.

There will be 40 podiums used across all the victory ceremonies and approximately 4,400 medal-winning athletes will stand on them to celebrate their success formally.

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The ceremonial costumes will be worn by male and female Games Maker volunteers.

Students Thomas Crisp and Trine Hav Christensen designed the costumes to represent London and its architecture with a modern twist. A hat will also be worn by the presenter escorts. The inspiration for this design by former student Zara Gorman included the architecture of the London 2012 Olympic and Paralympic Games venues combined with aspects of British tailoring and sportswear.

Professor Wendy Dagworthy OBE, dean of the School of Material and head of fashion programmes at RCA, said: “It’s fantastic that Royal College of Art students have had so much involvement with the London 2012 Games - from creating artworks from recycled hoarding from the Olympic Park site in 2008 to the stunning costumes and podia being unveiled today.

“This really is a once-in-a-lifetime opportunity for these highly talented young designers, and a great way to showcase British design education to a global audience. 2012 is proving to be an exciting year for us in so many ways - especially as we also celebrate our 175th anniversary this year.”

Athletes will be presented with 4,400 floral bouquets along with medals during the victory ceremonies. The victory bouquet has been designed by internationally renowned UK florist Jane Packer.

It represents the vibrancy of the Games and the four sections hold a different variety of the rose, an iconic British flower.

Each section is also divided with traditional herbs – mint, rosemary, English lavender and wheat. These ingredients are designed to provide an unusually eclectic fragrant mix. All of the flowers and herbs are 100 per cent British grown.

Make-up for the Games Makers is being provided by Max Factor, part of Proctor & Gamble (P&G), a Worldwide Olympic Partner.