London 2012: BMW unveils fleet of vehicles for Olympic and Paralympic Games
The fleet of cars which will ferry around judges, organisers and medical staff during the Olympics and Paralympics has been unveiled.
BMW, the official automotive partner for London 2012, and the London Organising Committee for the Olympic and Paralympic Games (LOCOG) today revealed the low-emission, diesel, hybrid and electric motorcycles, bicycles and cars that will be used throughout the Games.
The fleet will be use for a variety of things, including pulling boats out of the water at Weymouth, poviding a mobile camera platform during the marathon and carrying medal winners around the Olympic Park to media interviews.
They will also ferry people between venues in London and beyond. Users of the fleet will include the media, judges, event organisers, and Games officials and staff ranging from medical officers, International Olympic Committee (IOC) photographers and crew to official rights holders and technical delegates.
Richard George, transport director for LOCOG, said: “From motorcycles to electric vehicles and 4x4s, the requirements of the 2012 fleet are hugely diverse.
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“BMW and MINI have provided a variety of different cars, ideal both for city driving and long distance, to travel to Olympic and Paralympic venues around the country.
“It was vital that our partner in this field could deliver a one-stop shop solution and meet our sustainability targets.
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“BMW has surpassed our requirements and we are delighted to be working with them.”
Chris Brownridge, UK marketing director for BMW, said: “Our London 2012 fleet shows what BMW technology can achieve today in terms of fuel economy and low emissions, including the first major presence of super clean EU6-compliant cars on UK roads.
“We look forward to sharing our vision of sustainable urban mobility during the Games, including our revolutionary electric vehicle technology at the BMW Group Pavilion in the Olympic Park.”
BMW also helped with the testing of the Olympic Torch. The company’s Energy and Environmental Test Centre in Munich was used to test the torch in different weather conditions, including low to high temperatures, high winds, snow and driving rain.