Lord Sebastian Coe returned to the Queen Elizabeth Olympic Park to support the launch of Britain’s biggest children’s running charity.

Newham Recorder: Lord Sebastian Coe with a handful of some of the 500 young runners. Pic: Ken Lennox.Lord Sebastian Coe with a handful of some of the 500 young runners. Pic: Ken Lennox. (Image: KEN_LENNOX PHOTOGRAPHY)

The four-time gold-medal winning Olympian was surrounded by a sea of pink as hundreds of youngsters donned t-shirts bearing the new GO Run For Fun charity’s logo.

Newham Recorder: Brendan Foster, Lord Sebastian Coe and Jim Ratcliff, Ineos boss and founder of Go Run for Fun, with the runners at the Oympic Park to launch the new charity. Pic: Ken Lennox.Brendan Foster, Lord Sebastian Coe and Jim Ratcliff, Ineos boss and founder of Go Run for Fun, with the runners at the Oympic Park to launch the new charity. Pic: Ken Lennox. (Image: KEN_LENNOX PHOTOGRAPHY)

Lord Coe, who was an integral part of the hugely successful London 2012 Olympic Games, was joined by fellow former Olympians Brendan Foster and Sharron Davies along with the charity’s founder Jim Ratcliffe.

Newham Recorder: It's a bustling start as the young runners and celebrities set off on their fun run. Pic: Ken Lennox.It's a bustling start as the young runners and celebrities set off on their fun run. Pic: Ken Lennox. (Image: KEN_LENNOX PHOTOGRAPHY)

Up to 500 children took part in the fun run on Thursday, May 1, with each receiving a medal from TV stars including Ricky Rayment from The Only Way Is Essex and Jamie Laing and Ashley James of Made In Chelsea fame.

Lord Coe said: “GO Run For Fun aims to help children get more exercise and have fun at the same time. It’s a great new initiative and I am pleased to be supporting it.

Founder and owner of INEOS chemicals company Mr Ratcliffe provided £1.5million of seed funding to get the new charity off the ground.

It has the simple aim of encouraging Britain’s five to 10-year-olds to take up running.

The charity recently comissioned a You Gov poll that found more than three-quarters (77 per cent) of people thought children should get more exercise.

Visit gorunforfun.com for more information.