Hot off the shelves
IT’S taken 25 years but a family from Manor Park who created a unique chilli sauce are hitting the big time.
Since their appearance on BBC 1’s High Street Dreams earlier this year, the Singh family of Third Avenue have seen their Mr Singh’s Hot Punjabi Chilli Sauce business go from strength to strength, and have recently launched it in Asda and Harvey Nichols stores.
Rav Singh, 25, the distribution manager of the family-run business, said: “Sales are going pretty good at Asda. We launched there six weeks ago and we are now selling 100 bottles a week.”
The Singhs gained their Asda contract after their TV appearance and have added also Harvey Nichols as a customer.
Rav said: “We started small at Asda at three London stores, but now we are up to about 24 around the country and Harvey Nichols has launched us nationally.
“We have sold about 50,000 bottles in the past two years.”
It’s not bad progress for a business that started 25 years ago when Rav’s father, Hardev, hit upon a winning recipe while preparing a barbecue at the family home.
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Having seen his father try for years to get the business off the ground, Rav’s older brother Kuldip took up the reins and launched the sauce at the Vitality Show London health and beauty exhibition where it proved a big hit
As well as making the breakthrough into the high street, the Singh family have started to bring their sauce to the global market and have begun selling it in Ireland, Germany, South Africa and the Czech Republic.
Rav said: “Our goal is now to open a factory in Manor Park within the next five years.
“We are all born and bred in Manor Park so we would like to give something back to the community by creating jobs here.”
Given the rapid rise of their business, this Manor Park success story looks set to run and run.