A NEW safety campaign for workers at the 2012 Olympic site has been launched.

Incoming Olympic Delivery Authority chairman Dennis Hone used his first day in the position to visit workers and encourage them to remain focused on their personal well-being.The safety push coincides with the number employed at the Stratford site reaching its 12,000-odd peak and work shifting from heavy construction to fitting out venues.

The campaign will involve site posters, briefings and new branded Oyster card holders printed with safety messages.

Staff will also have the chance to win London 2012 merchandise with a series of safety-themed scrathcards.

The type of work facing those working there is also set to change from heavy construction to fitting out the venues.

Mr Hone replaced David Higgins, who held the top job for the last five years.

The Olympic Park has achieved 17 sets of a million hours worked without a reportable incident since 2006 and has a safety record far better than the industry average.

As a result, the ODA has notched up a host of health and safety awards.