ExCeL again plays a key role in this spring’s Virgin London Marathon acting as the athletes’ registration centre and an exhibition hub.

Some 70,000 people are likely to flock to the Royal Docks-based exhibition centre where sport-related firms will show their latest products and services along with everything from socks to global navigation devices.

Organisers promise the show will be bigger than ever with more manufacturers, international races, charities, running publications, and medical companies.

Running from April 18 to 21 the event is open from April 18: 11am-8pm; 19 and 20 from 10am to 8pm and Saturday from 9am to 5pm.