West Ham United are alrteady on the move to Stratford...to launch their latest store.

They are among the 300 big brand names which will open to the public at Westfield Stratford City on Tuesday.

Hammers manager ‘big’ Sam Allardyce and star players Kevin Nolan, Carlton Cole and Jack Collison are expected to attend the store unveiling and sign shirts for a customer competition.

Debbie Silver, West Ham’s head of retail and ticketing, said: “I am delighted to announce the launch of our latest West Ham United store at Westfield Stratford City.

“It is an exciting development at the club and will allow us to reach even more of our passionate supporters as well as having pride of place in Europe’s biggest shopping mall.”

Recorder readers can take along a �5 discount voucher available in this week’s paper for West Ham’s 2011/12 Macron kit.

The first 100 customers through the door will receive a Hammers’ goody bag worth �25, while there will also be ticketing promotions and a new loyalty scheme available.