Ford car dealer, Dagenham Motors, has appointed a regional director for East London, including their Plaistow dealership.

Shaun Allen becomes regional director of Dagenham Motors East with a remit to continue to develop the company’s car and light commercial vehicle business in the region.

He has held different roles within Dagenham Motors since joining six years ago, having started in sales before being promoted through the ranks.

Mr Allen said: “I am delighted. Our focus will be to develop longstanding and close relationships with our customers whilst providing a seamless experience between sales and aftersales coupled with first class service.”

Mr Allen is an avid Rugby Union fan, and also maintains and races 1000cc motorbikes in his spare time.

Dagenham Motors East is made up of 11 sites across East London, Essex and Kent, including their Plaistow Road site.