Football fans are being asked to help show bowel cancer the red card this month by supporting Football Shirt Friday.
The Bobby Moore Fund, in partnership with Cancer Research UK, is asking supporters to raise vital funds by wearing a football shirt in memory of the World Cup winner and former England captain.
The footballer lost his life to the disease in 1991 aged just 51.
Football Shirt Friday kicks off on April 17 but people can fundraise on any Friday during April, which is also Bowel Cancer Awareness Month.
People are being asked to donate money or collect sponsorship for wearing their team’s colours – or even a rival team’s shirt.
The Cancer Research UK shop in High Street North, East Ham, will also be selling footballs for £5 and shirts for £8 to support the campaign.
Lynn Daly, spokesperson for Cancer Research UK, said: “Every year, around 3,300 people in London are diagnosed with bowel cancer.
“That’s why we’re asking football followers to put team rivalry aside and unite against a common enemy.
“By supporting Football Shirt Friday and the Bobby Moore Fund, they’ll be helping to tackle bowel cancer – the second most common cause of cancer death in the UK- and show it the red card.”
The Bobby Moore Fund was set up by the late footballer’s wife Stephanie Moore MBE following his death and to date, over £21m has been raised for research into bowel cancer.
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