Equestrian campaign kicks off Sport Relief at Queen Elizabeth Olympic Park

One of the mechanical horses used in the Take Up the Reins campaign

One of the mechanical horses used in the Take Up the Reins campaign - Credit: Archant

An equestrian campaign encouraging more families to “Get Horsey” kicked off the Sport Relief Games at Queen Elizabeth Olympic Park on Sunday.

Devised by the British Equestrian Trade Association (BETA) and supported by Hoof, the Take up the Reins Tour aims to get to encourage more people into the sport through, riding, volunteering or supporting equestrian events.

On the tour, BETA’s three mechanical horses – RoboCob, Trigger and Henry – will be giving everyone the chance to get a feel for life in the saddle, whether at a walk, trot or canter.

All those who took part received a goody bag with a booklet on getting started, a money box, a token for a £10 equestrian experience – a short lesson or trek – and a voucher to exchange for a free pair of riding gloves when buying their first pair of jodhpurs and boots.

“We want everyone to experience the joy that spending time with horses can bring,” said campaign coordinator Tina Hustler.


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Visit takeupthereins.co.uk for more information.

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