UEL fashion guru rubs shoulders with Virgin boss Richard Branson
University of East London graduate turned aspiring fashion guru Ashley-Rae Tapping flew to South Africa to meet her business “idol” Sir Richard Branson.
The 23-year-old former journalism student won a competition to meet the Virgin Media boss for creating her own fashion label, Loud Culture, with her friend Abi Fashesin.
The Chingford-based entreprenur flew to the Branson Centre of Entrepreneurship in Johannesburg after getting involved with Virgin Media Pioneers, an online community of young businesspeople.
Ashley-Rae said: “It was amazing to meet Sir Richard. It gave me more drive because he’s one of my idols and just the impact he’s had on so many people is incredible.
“He tries to share his experience with everyone else. If it wasn’t for this innovative scheme I wouldn’t have been given this amazing opportunity.”
You may also want to watch:
Since it was launched last June, the Loud Culture has been featured in More and Look magazines and their designs have been worn by the likes of X Factor contestant Misha B on the hit show.
She added: “We use our family and friends as model, my mum and Abi cut all the sample clothes and my aunt’s our quality controller.
- 1 New developments given the green light in Newham so far this year
- 2 Steward admits lanyard theft ahead of Euro 2020 final
- 3 Woodford Green and Forest Gate residents criticise councils over flooding
- 4 Engineering student wins place at Princeton University
- 5 Grade II-listed building to become creative hub with £250k refurb
- 6 East London travel disruption round-up for the week ahead
- 7 Forest Gate flats bid gets green light despite neighbours' objections
- 8 Inquest: Newham driver died of 'misadventure' after Redbridge police chase
- 9 Win a pair of Carabao Cup tickets to Leyton Orient vs Queens Park Rangers
- 10 Mum plans to use Raine's Foundation site for new East Park church school
“Though we have less output it’s good to have that original rawness to it that you get without mass production, rather than making thousands of less interesting copies.
“Our website’s had over 80,000 hits now and we use Twitter to get in contact with stars and agents who wear our clothes and to get our name out there.”
Loud Culture is looking to open its own London store this year.
To find out more about UEL’s Centre of Excellence for Women Entrepreneurs, visit www.uel.ac.uk/cewe and to join the Virgin Media Pioneers community log on to www.virginmediapioneers.com.