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Take your children to a reading club at John Lewis in Stratford

PUBLISHED: 07:00 03 December 2011

Youngsters enjoying a reading from The Gruffalo. Photo: John Lewis

Youngsters enjoying a reading from The Gruffalo. Photo: John Lewis

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Youngsters with a taste for books are in for a treat at John Lewis as the store revives an old tradition - live story readings this morning.

For the first time in 50 years the store will be re-launching its children’s reading club at Westfield Stratford City with its Jackanory Club.

There will be three sessions this morning - at 10.30, 11 and 11.30, all of which will be held in the store’s toy department.

John Lewis wants to encourage children across Newham to join in to hear some of their favourites, including the modern day classic, The Gruffalo.

Alison Cook, department manager at John Lewis Stratford City, said: “We’re reviving the original Saturday Morning Children’s Club, which John Lewis started in the 1950s, where hundreds of children enjoyed live book readings.

“This is especially relevant in recent times as we hear that one in four London 11-year-olds can’t read properly. The Jackanory Club is all about encouraging children to embrace the joy of reading and discover the story which will become their childhood favourite.”

Although Saturday’s readings are a one-off event, if they prove to be popular the store could run several more in the future.


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