Not for Jacob the claret and blue most often associated with Newham.

A football fan from the borough that is the birth place of West Ham United has become the face of a rival London team’s membership scheme.

Jacob King Taylor, who lives in Burges Road, East Ham features on all of Arsenal’s club posters and videos for the 2013/14 season to make the club’s supporters aware of this season’s recruitment drive.

Jacob has supported the club since he was five-years-old and in that time has seen the side go a whole season unbeaten and move from its iconic former home at Highbury stadium to the state-of-the-art Emirates Stadium. He joins the likes of comedian and tv presenter Clive Anderson who has also donned the Arsenal red and white shirt to promote the scheme.

Jacob said: “Arsenal is about family. My dad and grandfather are Gooners, so there was never any doubt who I was going to support!”

For the 2013/14 season and beyond, new membership tiers have been introduced to make membership as flexible and personal as possible for all supporters. Digital membership is free of charge, and allows supporters to access ‘Arsenal Player’ for free and receive e-newsletters packed full of Club news and exclusives. Adult and junior fans can also sign up to Lite membership, which provides all the benefits of access to tickets and events without receiving a membership pack, therefore lowering the price of the membership.