Digital car store opens in Stratford

PUBLISHED: 11:45 04 December 2015

The new Rockar Hyundai store at Westfield Stratford City

The new Rockar Hyundai store at Westfield Stratford City


A new pioneering digital car shop has opened in a Stratford shopping centre.

The new Rockar Hyundai store at Westfield Stratford CityThe new Rockar Hyundai store at Westfield Stratford City

Hyundai and Rockar unveiled their 250sq m store on the lower ground floor of Westfield Stratford City on Wednesday, with five models on display including the Hyundai Tucson, i20 and i10.

The layout, designed by creative agency Dalziel and Pow, features 45 digital screens and two browsing tables with 11 interactive 21-inch touchscreen tablets, allowing customers to browse the range, book on-site test-drives and even buy a car in just five minutes.

The opening follows the success of the partnership’s first store in Dartford’s Bluewater Shopping Centre, in Kent, which has seen 163,000 visitors in the past year.

Simon Dixon, CEO and founder of Rockar, said: “My vision was to turn the traditional approach to car buying on its head with Rockar, and I’m absolutely delighted to have achieved this and to be opening a second Rockar Hyundai store in Westfield Stratford.

“It has always been imperative that the customer is truly at the heart of Rockar and we’ve therefore utilised our leanings from the first store in Bluewater for our new site.” A fleet of 20 cars are available for test drives from the shopping centre’s car park atrium while the store’s servicing department allows existing Hyundai customers to get their vehicles seen to, while they shop.

Visit for more information.

Related articles

Latest Newham Stories


Wapping head into the Christmas break five points clear at the top of the East Premier A table after a 1-0 win over nearest rivals Harleston Magpies at Lee Valley Hockey & Tennis Centre.

Valley Hockey & Tennis Centre

St Bonaventure’s year 10 handball team bagged the top prize at the borough’s Handball Cup competition.


With less than a fortnight to go before the big day, donations are mounting for the appeal.

Forest Gate

The former Stevenage midfielder is slowly building up his fitness after a difficult summer on the sidelines

Charlie Lee

Local paper journalists may not get to review West End musicals or critique Michelin star restaurants – but they do get to enjoy the festive spectacle that is the local pantomime.

Dagenham Council

Clapton manager Jonny Fowell wants his side to bounce back when they take on Enfield at the Old Spotted Dog this evening.

Essex Senior League

Newham Council shook up its Christmas lunch service this month to help elderly residents beat the winter blues.

Stephen Timms


Have you spent time as an unpaid carer? If you are over the age of 25 and living in Newham, the Working for Carers scheme can help you take the first steps back to employment.

Hanson Fernandes’ journey began in 2015 when he arrived in London from Goa, India.

Newsletter Sign Up

Newham Recorder twice-weekly newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Most read news

Hot Jobs

Show Job Lists

Education Promo

Digital Edition


Enjoy the
Newham Recorder
e-edition today


Education and Training


Read the
Education and Training
e-edition today

Read Now