Digital car store opens in Stratford

PUBLISHED: 11:45 04 December 2015

The new Rockar Hyundai store at Westfield Stratford City

The new Rockar Hyundai store at Westfield Stratford City


A new pioneering digital car shop has opened in a Stratford shopping centre.

The new Rockar Hyundai store at Westfield Stratford CityThe new Rockar Hyundai store at Westfield Stratford City

Hyundai and Rockar unveiled their 250sq m store on the lower ground floor of Westfield Stratford City on Wednesday, with five models on display including the Hyundai Tucson, i20 and i10.

The layout, designed by creative agency Dalziel and Pow, features 45 digital screens and two browsing tables with 11 interactive 21-inch touchscreen tablets, allowing customers to browse the range, book on-site test-drives and even buy a car in just five minutes.

The opening follows the success of the partnership’s first store in Dartford’s Bluewater Shopping Centre, in Kent, which has seen 163,000 visitors in the past year.

Simon Dixon, CEO and founder of Rockar, said: “My vision was to turn the traditional approach to car buying on its head with Rockar, and I’m absolutely delighted to have achieved this and to be opening a second Rockar Hyundai store in Westfield Stratford.

“It has always been imperative that the customer is truly at the heart of Rockar and we’ve therefore utilised our leanings from the first store in Bluewater for our new site.” A fleet of 20 cars are available for test drives from the shopping centre’s car park atrium while the store’s servicing department allows existing Hyundai customers to get their vehicles seen to, while they shop.

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