Did you get yours? Dog-shaped tenners dropped in West Ham in publicity stunt
PUBLISHED: 12:58 26 March 2015 | UPDATED: 12:58 26 March 2015
© Mikael Buck / Beagle Street
Where you one of the lucky few who happened upon a dog-shaped tenner in the street yesterday?
If not, there may still be time to collect the origami “pounds of love” dotted around West Ham.
The Robin Hood stunt from life insurance company Beagle Street follows industry research that revealed the average person overpays on their life insurance premium by £109 a year, which adds up to more than £3,000 over 30 years.
Matthew Gledhill, managing director of Beagle Street, said: “Hopefully our £10 note Beagles will put a smile on people’s faces and pounds back into their pockets.
“The life insurance industry has been slow to adapt to the online revolution, but just as companies have used the Internet to slash the cost of services from air travel to accommodation, Beagle Street is using technology to remove unnecessary costs from life insurance.”
A team of experts spent more than 125 hours folding the paper Beagles which were then randomly distributed across the capital, including at West Ham and Mile End.
Independent financial comparison outlet Moneyfacts carried out the research on which the above figures are based.