Custom House’s Crystal goes pink for breast cancer awareness month
BRA-vo! Custom House’s newest landmark went publicly pink to help raise awareness of breast cancer.
As part of Breast Cancer Awareness Month - which ran throughout October - The Crystal in newly-named Siemens Brothers Way turned on its pink lights and hung a line of bras along the exterior of the building in support of the ‘Turn Your City Pink’ campaign.
The technology company have been running the campaign for a year as part of “its commitment to promoting the early detection of breast cancer” and to show solidarity with the global effort to promote early methods of detection.
The �30million global sustainability conference centre and exhibition opened near the Royal Docks in September.