BRA-vo! Custom House’s newest landmark went publicly pink to help raise awareness of breast cancer.
As part of Breast Cancer Awareness Month - which ran throughout October - The Crystal in newly-named Siemens Brothers Way turned on its pink lights and hung a line of bras along the exterior of the building in support of the ‘Turn Your City Pink’ campaign.
The technology company have been running the campaign for a year as part of “its commitment to promoting the early detection of breast cancer” and to show solidarity with the global effort to promote early methods of detection.
The �30million global sustainability conference centre and exhibition opened near the Royal Docks in September.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here