Chickens and cows abseil in Stratford to raise cash
Chickens and cows joined thrill seekers and shoppers keen to do their bit for a children’s charity to raise more than �40,000 with an abseil.
More than 100 people comprising staff, shoppers and people from across east London took part in the first ever Westfield Abseil Challenge in association with Premier Inn Hotel and the charity CLIC Sargent, the UK’s leading cancer charity for children and young people.
Once they ahd overcome their nerves, they enjoyed incredible panoramic views of the Olympic Park before taking in a deep breath and stepping over the side of the towering 150 ft. Premier Inn hotel, located directly opposite the Westfield Stratford City entrance to Stratford International, to begin their descent.
Although TV personality Gaby Roslin, who is a patron of the charity, was due to kick off the fundraiser, she had to pull out due to a back injury.
The money raised will go to help reduce the impact of childhood cancer. Over a third of the retailers at Westfield Stratford City nominated staff to participate with some dressing up for the occasion.
Organisers say the event helped raise �40,000 although they expect more money to come in throughout the week. They were so pleased with the event that they are already planning to host another fundraiser next year.
Every day 10 families are told their child has cancer. CLIC Sargent are there from the point of diagnosis and help the whole family cope with the impact of cancer and its treatment, life after treatment and, in some cases, bereavement.