Build-A-Bear with us: UK families spend hours queuing for cuddly toy vendor with former Westfield Stratford City branch’s ‘pay your age’ promotion

PUBLISHED: 16:00 12 July 2018 | UPDATED: 16:40 12 July 2018

The 'small fire' occurred at Westfield Stratford City on Saturday. Picture: PA

The 'small fire' occurred at Westfield Stratford City on Saturday. Picture: PA

PA Archive/PA Images

Shoppers have been stuck in hours-long queues for the sake of a cheap cuddly toy.

American retailer Build-A-Bear Workshop, who had a branch at Westfield Stratford City, has had to turn back bargain-hunting families across the country looking to join in their ‘Pay Your Age Day’ promotional event amid “safety concerns”.

As its name suggests, the offer allows children to pay their age to create their own teddy. A five-year-old, for example, would pay a fiver.

Long lines of punters hoping to snap up cut-price stuffed animals can be seen in pictures posted online from shopping centres in Birmingham, Cardiff, Essex and Kent.

The retailer says the “unprecedented response” has resulted in snaking lines and “large crowds”.

“Local authorities are requiring us to limit the lines and crowds due to safety concerns,” read a statement posted online.

“We understand this is disappointing, we are working to address the situation, and we will be reaching out to our valued guests soon.”

Watching time slip through your fingers for the sake of a cuddly toy? Call 020 8477 3802 or email

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