Campaigners are calling for 100 per cent social housing at the Boleyn Ground and have declared the development a ‘battleground’.

Action group Boleyn Development 100 launched in response to Galliard Homes’ failure to include any social housing in its plans for the Upton Park site.

Tamsin Omond, Green Party candidate for East Ham, joined about 100 others at the campaign’s launch at Harold Road Centre.

She accused Galliard of providing “housing for investors” rather than “homes for Newham” and encouraged residents to write letters of objection to the proposals.

“We’re going to make them take us seriously,” she said. “Enough is enough – this is a battle ground.”

The group, formed on March 24, plans to hand letters of objection to Newham Council if the plans continue.

But Galliard Homes claims plans reflect community wishes.

A spokesman said: “Galliard Homes continues to work with the local community and Newham Council to get the right mix of housing, community benefits, investment and regeneration.”

But the firm was also condemned by mayor of Newham, Robin Wales, who described the lack of affordable housing as “ridiculous”.

He said: “This initial offer from Galliard Homes is insulting. The developers need to drastically rethink this ridiculous offer and ensure it offers a good mixture of tenures including social, affordable and intermediate rents.”

Boleyn Development 100 said they have invited the mayor to join their campaign and are calling on him to do more to push for social housing.

The group has threatened direct action if Newham Council does not heed their demand for 100 per cent social housing.