Supermarket staff will be readying themselves for an in-store body wax next weekend to raise money for a breast cancer charity.

Male employees at ASDA in Beckton will be enduring the painful hair removal procedure in public as part of their Tickled Pink campaign.

Now in its 16th year, the fundraiser raised money for two breast cancer charities – Breast Cancer Care and Breast Cancer Campaign and it has donated over £29m to the cause since it started.

The Beckton store be dressing in pink and persuading customers to take part in karoke throughout the day on Saturday April 20.