One of the UK’s most successful basketball teams, the London Lions, has signed a £100,000 sponsorship deal in Stratford.
The team will be playing their home matches at the 7,500 seat Copper Box Arena in Queen Elizabeth Olympic Park and will be using the Holiday Inn and Staybridge Suites in Stratford City as their base.
Cycas Hospitality, which manages both the hotels, has signed the sponsorship deal with the team, which involves various promotional activities and guests and staff could get the chance to meet the players.
Jane Kendrick, director of operations at Holiday Inn London, said: “We are enthusiastic supporters of the London Lions and we are also putting together packages to attract the followers of the game and their families to stay at our hotels.”
The London Lions will play at least 22 basketball games at the Copper Box Arena after the team took up residence there this summer.
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