A longstanding Christmas toy appeal reached its target just in time.
The Kevin Jenkins OBE Newham Christmas Toy Appeal 2025, led by charity Ambition, Aspire, Achieve (AAA) and supported by the Newham Recorder, delivered festive gifts to almost 2,000 children in need.
Now in its 48th year, the appeal aims to bring festive joy to children experiencing hardship, including those living in temporary accommodation.
The appeal reached its target just hours before the deadline, with success credited to the generosity of supporters, volunteers and businesses.
Paula Blake, operations manager at AAA and co-ordinator of the appeal, said: "The success of this year’s toy appeal is down to the incredible kindness of our supporters and volunteers.
"Together, we’ve helped make Christmas brighter for children and families facing real challenges, such as financial hardship and housing insecurity."
Among the businesses to contribute was Sahara Care, the home care provider delivering residential care for people with learning and physical difficulties.
Managing director Sharon Kaur and chairman Terry Brown presented AAA chief executive Jonny Boux with a £5,000 cheque.
Support also came from long-time AAA partners MACE, whose team of volunteers gave up their time to pack gifts for referrals and prepare festive surprises for children AAA is supporting over Christmas.
They also made their own donation.
Barclays staff lent further help at the campaign's Beckton warehouse, sorting and packing presents for distribution.
The warehouse space was provided by Gallions Reach Shopping Centre.
Other support came from All Funds, whose team gave the campaign great help in their stint at the warehouse.
MP James Asser visited the site alongside staff from the Transport for London (TfL) lost property office in West Ham.
The team assisted in unpacking three cages of new toys they had donated the previous day.
Young footballers from the West Ham United Academy also took part through the club’s community initiatives, with two groups of five players each volunteering at the warehouse.
AAA chief executive Jonny Boux said: "The level of support that has come through this year has been nothing short of remarkable.
"Demand for the appeal continues to reflect the pressures so many families in Newham are facing, but once again our supporters have risen to the challenge.
"Their generosity over recent weeks has ensured that children who need it most will experience the joy and excitement of Christmas Day.
"This year is a true example of what can be achieved when people pull together, and we are so grateful to everyone who has played a part."
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