Shoppers at Morrisons Stratford were in for a surprise as TV favourite Claudia Winkleman swapped the studio lights for store aisles.
Head & Shoulders ambassador Claudia rolled up her sleeves for a day of fun-filled challenges last week, as she took on the role of store manager for the day.
This included running the checkout to leading a hilarious shampoo-themed mission - all while championing her favourite haircare brand.
She started her day by motivating the team to sell Head & Shoulders products.
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She then participated in a blindfold smell test to prove her loyalty to the brand.
The Strictly Come Dancing host ended her day busy behind the checkout, chatting with customers.
Claudia said: "I’ve certainly never done anything like this in my career so far – a day I’ll remember for sure."
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