Review: WAG! The Musical, Charing Cross Theatre, WC2N

PUBLISHED: 10:15 01 August 2013 | UPDATED: 10:15 01 August 2013

Wag the Musical. WAG! The Musical Nia Jermin (Charmaine), Alyssa Kyria (Ariadne the Greek Wag), Pippa Fulton (Vicci), Lizzie Cundy (Zoe)

Wag the Musical. WAG! The Musical Nia Jermin (Charmaine), Alyssa Kyria (Ariadne the Greek Wag), Pippa Fulton (Vicci), Lizzie Cundy (Zoe)

usage on payment in kind to Miss Jones

East Ham playwright has audience “roaring with laughter”

And there was product placement aplenty as merchandise and lingerie ads were emblazoned across the pages of the WAG! Programme, seemingly to draw in those eager to claim a piece of the pie.

But the term WAG itself was coined during the 2006 World Cup when the glamorous wives and girlfriends of football stars became “stars” themselves and the term does seem tired and dated since then.

Star Lizzie Cundy was herself a WAG in times past when married to footballer Jason Cundy.

And indeed this story, written by East Ham playwright Belvedere Pashun, of Burges Road, could have come straight from Heat magazine, filled with adulterous males, scandalous girls and never-ending drama.

Best friends Jenny (Daisy Wood-Davis) and Sharon (Amy Scott) are two working class girls making ends meet working on the cosmetics counter of a bustling high end department store, run by bitchy Mr Frank (Tim Flavin).

Both girls have hapless love lives, one with a married man in a relationship that is going nowhere fast, and the other with a physically abusive partner, who forgives him all his faults whilst ignoring the shy charms of undiscovered singer Pete (Chris Grierson).

They long for escape from their monotone lives whilst fighting forbidden affections and fading hopes of lasting happiness. It’s a sweet story and the dreariness of working all day in a department store comes across well. Meanwhile the tottering WAGS themselves bring ballads and boisterousness to the proceedings.

A fun night to get along to if you don’t take it too seriously – and on opening night it had the audience roaring with laughter.

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