Stratford resident forces tech company to clean up ‘guerrilla marketing campaign’ graffiti
PUBLISHED: 11:36 11 August 2017 | UPDATED: 14:22 11 August 2017
A tech start-up’s “guerrilla marketing campaign” backfired after Newham Council began investigating it over claims of vandalism.
Stratford resident Vikesh Tailor, 35, was walking home when he spotted graffiti advertising job hunting app Job Today on a traffic bollard and was left unimpressed.
He sent the company’s Twitter account a photo of the “vandalised” street sign, located at the junction between the A118 and Angel Lane, demanding to know whether they would remove the paint.
“It’s quite ironic that they’re giving the council a job to do in cleaning it up,” he told the Recorder.
Tailor also contacted Newham Council, who sent in their Fly-Tip Task Force to investigate.
“We take any act of vandalism very seriously,” said a council spokeswoman.
After the Recorder got in touch, Job Today head of sales Nick Warren said they would clean the bollard, and “any sites that remain” covered with “washable chalk paint,” part of a “geurrilla marketing campaign” last October.
The graffiti has now been removed.