Small businesses win unique poster adverts on display at Queen Elizabeth Olympic Park

12:39 30 April 2014

Aquatic centre owner Kevin Shaw with some of his fish tanks

Aquatic centre owner Kevin Shaw with some of his fish tanks


Small business owners are set to reap the benefit of thousands of pounds worth of advertising across Queen Elizabeth Olympic Park – without paying a penny.

The advert for Smallholders was designed by local artist Bruce IngramThe advert for Smallholders was designed by local artist Bruce Ingram

The Your Ad Here project will see posters and billboards promoting 35 businesses within the Olympic boroughs placed on empty shop hoardings across the park, home of the London 2012 Olympic and Paralympic Games.

They have been created by a group of east London artists and will remain in situ for up to three years until shops or other businesses move into the spaces.

Kevin Shaw is one of the shop owners to be included in the project, which was commissioned by the London Legacy Development Corporation and carried out by Moniker Projects and Create London.

He has owned and managed Smallholders pet, garden and aquatics centre in Wood Grange, Forest Gate, for 15 years and even worked at the centre as a boy under the previous owner.

Adriana Marques, LLDC's principal advisor for arts and cultureAdriana Marques, LLDC's principal advisor for arts and culture

Kevin said: “Advertising costs a fortune. I’m only a little shop – it’s only me and my dad that work here – so normally we don’t have a budget to advertise to that sort of standard,” he said.

“I never would have been able to afford anything like that. It’s nice helping the little businesses – that’s what we need really.”

Local artist Bruce Ingram designed the poster for Smallholders using cut-out-style images of fish and plants.

More than 140 businesses applied online for a chance to be part of the initiative.

Adriana Marques, who leads the arts and culture programme at the park, said: “It’s really about getting beautiful adverts for the businesses that make them really proud of what they do.

“Because the posters look different, it makes people stop and really look at them.”

While some advertisements are already in place, others are set to appear in May.

Latest Newham News Stories

Yesterday, 13:32

A man has been arrested under anti-terror legislation in connection with the evacuation of London City Airport.

London police
Yesterday, 16:11

A man in his thirties has been seriously hurt and rushed to hospital by paramedics after being hit by a car.

London Ambulance Service
Yesterday, 14:00

Forget battling through the crowd at Stratford station or struggling to find a parking space – there’s a new way to get to West Ham matches.

Stephen Timms
Yesterday, 13:09

Police are appealing for information after a woman wearing a hijab was racially abused on an Overground train.

British Transport Police

Newsletter Sign Up

Most read news


Show Job Lists


Cosmetics, toiletries, vitamins and more. Boots is the number one choice when it comes to purchasing daily essentials.

Read more

If you’re obsessed with Apple or just love a good gadget, this is a prize that will blow you away! An incredible £3,333 to spend on Apple goodies! How would you like to be the proud new owner of the Apple Watch?

Read more

Digital Edition


Enjoy the
Newham Recorder
e-edition today


Education and Training


Read the
Education and Training
e-edition today

Read Now