Search

Small businesses win unique poster adverts on display at Queen Elizabeth Olympic Park

12:39 30 April 2014

Aquatic centre owner Kevin Shaw with some of his fish tanks

Aquatic centre owner Kevin Shaw with some of his fish tanks

Archant

Small business owners are set to reap the benefit of thousands of pounds worth of advertising across Queen Elizabeth Olympic Park – without paying a penny.

The advert for Smallholders was designed by local artist Bruce IngramThe advert for Smallholders was designed by local artist Bruce Ingram

The Your Ad Here project will see posters and billboards promoting 35 businesses within the Olympic boroughs placed on empty shop hoardings across the park, home of the London 2012 Olympic and Paralympic Games.

They have been created by a group of east London artists and will remain in situ for up to three years until shops or other businesses move into the spaces.

Kevin Shaw is one of the shop owners to be included in the project, which was commissioned by the London Legacy Development Corporation and carried out by Moniker Projects and Create London.

He has owned and managed Smallholders pet, garden and aquatics centre in Wood Grange, Forest Gate, for 15 years and even worked at the centre as a boy under the previous owner.

Adriana Marques, LLDC's principal advisor for arts and cultureAdriana Marques, LLDC's principal advisor for arts and culture

Kevin said: “Advertising costs a fortune. I’m only a little shop – it’s only me and my dad that work here – so normally we don’t have a budget to advertise to that sort of standard,” he said.

“I never would have been able to afford anything like that. It’s nice helping the little businesses – that’s what we need really.”

Local artist Bruce Ingram designed the poster for Smallholders using cut-out-style images of fish and plants.

More than 140 businesses applied online for a chance to be part of the initiative.

Adriana Marques, who leads the arts and culture programme at the park, said: “It’s really about getting beautiful adverts for the businesses that make them really proud of what they do.

“Because the posters look different, it makes people stop and really look at them.”

While some advertisements are already in place, others are set to appear in May.

Latest Newham News Stories

7 minutes ago
Santander is closing its branch in Woodgrange Road        Picture: John Stillwell/PA

Older people and the disabled may need to make a “horrendous” journey to visit their bank after a high street closure was announced.

Tsvetomir Georgiev

An East Ham man who touched himself inappropriately in front of women on the Tube has been jailed for 12 weeks.

British Transport Police
Ahmadiyya Muslim Association members say they want to serve humanity with their Charity Walk for Peace in Newham Picture: Naseem Hayat Photography

A persecuted minority Muslim group has pledged up to £365,000 in match-funding for participants in their five-mile Charity Walk for Peace.

United Kingdom
07:39
Do you recognise this car?

A hit-and-run collision in Forest Gate has left a man in his 50s unable to use his right arm.

London hospital

Newsletter Sign Up

Most read news

HOT JOBS

Show Job Lists

Competitions

Kindle 7 inch tablet

Are you looking for a brand new gadget to help you stay connected on the go and make that long journey home a bit more entertaining? Look no further. MyOffers is giving you the chance to win 1 of 50 Kindle Fire 7” Display Tablets! That’s 50 times more chances to win, so hurry up and enter our competition today and you could be one of our lucky winners!

Read more
Yummy traditional afternoon teas for two

MyOffers is giving you the chance to win 1 of 50 Traditional Afternoon Teas for two at a location of your choice! That’s 50 times more chances to win, so hurry up and enter our competition today and you could be one of our lucky winners!

Read more

Digital Edition

cover

Enjoy the
Newham Recorder
e-edition today

Subscribe