Search

Party like Jay-Z with Stratford casino’s bling competition

PUBLISHED: 07:00 25 January 2017 | UPDATED: 08:00 25 January 2017

Aspers Casino chairman Damian Aspinall

Aspers Casino chairman Damian Aspinall

Archant

Aspers Casino is looking at a £2million bar bill as it hands out golden bottles of champagne to lucky punters.

Aspers Casino chairman Damian Aspinall Aspers Casino chairman Damian Aspinall

Over a million pounds’ worth of Armand de Brignac Ace of Spades Brut Gold was given away to blackjack players at the Stratford gaming venue last month, and now casino boss Damian Aspinall is repeating the stunt at the roulette wheels.

The gambling tycoon said the undeniably bling champagne, which is owned by rapper Jay-Z and costs £660 a bottle in Aspers’ bars, is “the perfect fit for the casino”.

Mr Aspinall is says the competition is the sort of thing that sets the casino apart from others.

He said: “There’s nowhere else in England that you can get this sort of offer. We are different and like to look after our customers.”

The 56-year-old self-made millionaire describes his desire to innovate as “a constant challenge”.

“We’re constantly trying to be inventive and creative and not to be the normal, boring, dull casino that we think our competitors are,” he said. “The average attendance for a UK casino is 200 or 300 people a day. We average 4,000 people a day.”

These gamers are taken care of by a small army of 600 full-time staff (around half of whom are from the borough) but it’s no surprise that the biggest gambling venue in the UK draws the biggest crowds.

What is interesting is how Aspers has managed to attract a different crowd to the gaming tables.

“The average attendance of women in casinos is about two or three per cent,” Mr Aspinall said. “We average about 38pc.”

He attributes Aspers Stratford’s success with this hard-to-reach market to its atmosphere.

“It’s a lot more relaxed, it’s a lot more entertaining. We work very, very hard to ensure that, and I think we’re the only casino in England that does anything like that,” he said.

The champagne giveaway shows how far the Stratford casino has come since 2014, when an assault lead to the venue’s alcohol licence being temporarily revoked.

Mr Aspinall brands these past issues “a problem of our success.”

He said: “We had so many people coming and inevitably that attracted some of the wrong types, and I don’t think we were prepared at that time.”

“We learnt our lesson and we’re much stricter now on the type of people we let in and we have much tighter controls inside the property.

“I think the property’s better for it and the community is better for it.”

The community’s wallet has certainly seemed to have benefitted from the casino’s presence, with £500,000 donated to charity through the Aspers Good Causes Fund to date.

To find out more about the Ace of Spades promotion, visit aspersstratford.co.uk

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Newham Recorder visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Newham Recorder staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Newham Recorder account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Latest Newham News Stories

Wondering what the weather has in store for us this weekend? Watch our three-minute Met Office video forecast.

Met Office

Two of Newham’s leisure centres are set to benefit from a £1.6 million refurbishment.

Prince
09:00

Our Christmas Toy Appeal is putting the fun in fundraising this winter.

Trouble at the London Stadium at the start of the football season led the London Assembly Police and Crime Committee to launch an investigation into safety issues in and around the Olympic Park.

Sadiq Khan

PROMOTED CONTENT

Newsletter Sign Up

Sign up to receive our regular email newsletter

Most read news

Show Job Lists

Competitions

Having a brand new kitchen is something that lots of people want but can only dream of. Sadly keeping up to date and making our living spaces as nice as they can be is a costly and incredibly stressful business. Even a fresh coat of paint makes all the difference but isn’t easy or quick.

Read more

Who wouldn’t love the chance to go on a shopping spree. Imagine being able to walk into a shop and choose whatever your heart desires without having to worry about how much it costs.

Read more

Digital Edition

cover

Enjoy the
Newham Recorder
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now