Jessica Ennis winning gold was the most positive event of the Games on Twitter in the UK, according to EDF Energy. File picture: Martin Rickett/PA Wire

London 2012: Jessica Ennis gold most positive Twitter event of Olympics

Sarah Shaffi, Olympics editor (news) Tuesday, August 14, 2012
4:05 PM

Jessica Ennis winning a gold medal was the Olympic event that got the most positive reactions on Twitter, according to EDF Energy.

The company, the official electricity supplier for London 2012, measured the nations reactions to the Olympic Games on Twitter as part of its Energy of the Nation campaign.

It used the social network to find out which events people in the UK reacted most positively to.

The most positive day overall was August 1, when Team GB claimed two gold medals - Helen Glover and Heather Stanning in the womens pairs rowing and Bradley Wiggings in the cycling time trial, when the average positivity rating on Twitter was 76 per cent.

The most positive event was on August 4 when Jessica Ennis won gold in the heptathlon, when the average positivity rating hit 90 per cent.

The biggest dip of the Games came when Victoria Pendleton - who can be seen in the video on this page talking about the Games and Twitter - and Jess Varnish were disqualified from the womens team sprint - the nations positivity dipped from 86 per cent to 71 per cent.

A day-by-day breakdown of reactions to the Olympics on Twitter can be seen in the infographic on this page.

The volume of London 2012-related tweets in the UK peaked during the opening ceremony at 47,168 tweets per hour, with the second highest, 46,080 per hour, coming during the closing ceremony.

Other positive events were when Andy Murray won gold, when the Brownlee brothers won gold and bronze in the triathlon, when Usain Bolt won gold in the 200 meters and when Mo Farah won his second gold in the 5,000m.

EDF Energy is measuring the nations reactions to the Olympic and Paralympic Games on Twitter and turning them into the worlds first social media driven lightshow, which has been displayed every night throughout London 2012 at 9pm and 10pm on the EDF Energy London Eye.

The lightshow will also be seen during the Paralympics from August 29 to September 9.