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Color Run comes to Olympic Park

15:31 29 September 2014

After covering 5km the runners are greeted by the Color Festival where the air is filled with music and coloured powder. Picture: Jordan Mansfield

After covering 5km the runners are greeted by the Color Festival where the air is filled with music and coloured powder. Picture: Jordan Mansfield

2014 Getty Images

Runners sprang into action as music and colour filled the air at the weekend.

Even the youngsters got in on the action. Picture: Jordan MansfieldEven the youngsters got in on the action. Picture: Jordan Mansfield

Thousands of people of all ages took part in The Color Run (they spell it the American way), sponsored by Dulux paint company, at Queen Elizabeth Olympic Park.

Billed as the “happiest 5km on the planet” the untimed race covers its runners in powder at every kilometre. It was the second time this year that the charity event has taken place in the capital, with the first held in Wembley in July.

Event organiser Joe Rafferty said: “We’ve taken the joy and happiness of the event across the country and what better way to round it off than bringing it back to the capital and to this incredible, iconic venue.

“Once again, London has done us proud – the atmosphere was absolutely electric all day and we can’t thank our Color Runners enough for helping us to throw our final colour celebration of the year in such style.”

Runners spring into action at The Color Run at Queen Elizabeth Olympic Park. Picture: Jordan MansfieldRunners spring into action at The Color Run at Queen Elizabeth Olympic Park. Picture: Jordan Mansfield

The run toured the UK over summer with plans to bring it back next year. Money raised will go towards children’s charity Save The Children.

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