Search

BBC show helps East Ham store’s transformation

12:03 03 December 2012

Jeremy and Kevin Freedman filmed outside Alf Onnie

Jeremy and Kevin Freedman filmed outside Alf Onnie's after a makeover on The Fixer

Archant

A family business set up in 1920 is now in the 21st century thanks to a major transformation.

Alf Onnie in High Street North, East Ham which sells a range of tailor made soft furnishings including curtains and blinds, was approached by the BBC’s The Fixer to allow them to film the store as it was transformed.

The show is presented by Alex Polizzi who works with family run businesses and offers her expertise to help ‘fix’ them. She also stars in The Hotel Inspector on Channel 5.

The store, which is run by the Freedman family, underwent a complete transformation which also included new stock. It was launched to the public on Thursday by Jeremy and Kevin Freedman who donned 1920s style clothes and showed off their merchandise in an equally old cart up and down the High Street.

Jeremy, who is one of three brothers who run the business, said: “It used to look like an Aladdin’s cave. Everything was on top of everything else and there were nets everywhere because it was so small inside. Now its fantastic; it looks like a modern shop. Things are all well displayed and its easier to see everything. All our customers love it.”

The show featuring the store will be aired on BBC2 in February next year.

0 comments

Latest News Stories

12:35
The former Manor Park Library in Romford Road, Manor Park.

The Mayor of London is investing more than £175,000 to renovate the vacant Grade II-listed Carnegie library in Manor Park.

Boris Johnson
10:59
The man was seen with a knife on the Central Line before moving onto the Jubilee Line (Photo by Oli Scarff/Getty Images)

The Jubilee line was brought to a standstill today after passengers reported seeing a man carrying a knife.

British Transport Police
Two-time Olympic Gold medal winning track cylcist Ed Clancy MBE with pupils from Chobham Academy in Newham, James, eight, Fionn, eight, Kaisja, eight and Daveen, nine

There was excitement as a two-time Olympic Gold medal-winning track cyclist dropped in on a Stratford school to visit a house named in his honour.

Elizabeth Olympic
Yesterday, 13:26
Hadia Harif, 4, from Portway Primary School as Little Red Riding Hood

If you saw superheroes on the street or bunnies on the bus this morning, you’re not going mad.

Twitter

Most read news

One woman from Dorset certainly thinks he is.

Ahead of International Women’s Day on Sunday, activists in Kabul are standing up for women’s rights there.

Thousands of people have signed a petition urging Facebook to remove the ‘fat’ and ‘ugly’ emoticon options.

Digital Edition

Image
Read the Newham Recorder e-edition today E-edition
Family Notices 24
Our trusted business finder